Best of Show award honours outstanding products and services exhibited at NAB 2017
Combined Genius Digital and Paywizard solution enables operators to identify propensity to churn across customer base and provides recommendation for next-step actions
Partnership provides operators with a full data-driven view of each subscriber’s customer journey, with rich insight into viewing behaviour
London, 4th May 2017 – Genius Digital, the expert in audience analytics for TV and Paywizard, the pay-TV subscription, billing and customer relationship management (CRM) specialist, today announced that NAB Show 2017 saw the companies presented with the annual ‘Best of Show’ award for their combined solution by NewBay Media’s TV Technology magazine.
Paywizard and Genius Digital received the award for the newly launched data-driven enhancements to Agile, Paywizard’s subscriber management solution at NAB Show 2017. The new features provide pay-TV operators with a true 360-degree, data-driven view of their customers – along with powerful predictive analytics tools that identify individual subscribers’ propensity to churn and then recommend specific actions to retain those at risk.
The award winning partnership combines Genius Digital’s ability to access vast usage data and provide actionable insights into consumer viewing habits across millions of devices, with Paywizard’s technology and expertise on subscriber decision-making and transactional behaviour. The result is a powerful platform that pay-TV operators can use to build a true 360-degree subscriber view and a clear picture of the full customer lifecycle – from acquisition to possible churn – that will drive both overall strategy and individual engagement.
Tom Weiss, CEO of Genius Digital, commented: “We are delighted to have been awarded Best of Show at NAB 2017, as it recognises the strides forward that we have taken to deliver a powerful data-driven solution in partnership with Paywizard, which enables operators to identify propensity to churn across their customer base and provides insight-driven recommendation for next-step actions.”
Weiss continued: “Paywizard’s deep expertise around how subscribers make purchasing decisions at each stage of their customer journey makes them a great partner for us, and we’re proud that this award recognises that leveraging this with the vast audience data we collect across millions of devices at Genius Digital, means we can offer operators a really powerful platform that provides a more in-depth view of their customers than ever before.”
The joint Genius Digital and Paywizard solution allows operators to leverage a layer of richer, more comprehensive data on subscribers – whether it’s the type of content they watch, the devices they watch it on, or even when they watch – to gain better insights. With predictive analytics and the Decision Moments framework, operators are then able to anticipate customer behaviour and take the precise, tailored actions in the form of personalized package recommendations that prevent customer defections and improve average revenue per user.
About Genius Digital
Genius Digital turns data into actions so TV operators can build more compelling and profitable services. It helps TV, Cable, Satellite and OTT service providers gain a deep understanding of real-time audience activity across any platform and device. With the Genius Digital Insight Platform, TV providers can build, test and adapt compelling and profitable new services that delight their subscribers. For more information about Genius Digital, please visit www.geniusdigital.tv
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