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Marketing

Transforming subscriber marketing with viewing data

If operators know the habits and consumption patterns of their most valuable subscribers, they can use this insight to better communicate the benefits of their service to similar customers that they want to acquire. We work with operators to maximise the value that adding viewing data to their marketing efforts

With our products and services, operator marketing teams can:

  • Analyse viewing behaviour to provide a greater level of segmentation than has previously possible
  • Profile their entire subscriber base to identify the significant viewing groups, and then assign relevant groups to each household.
  • Targeting advertising and promotions to the most relevant users, increasing advertising effectiveness and opening up new opportunities to target specific households based on viewing behaviour.
  • Track subscriber journeys. For the audience of any programme, operators can ascertain where that audience came from, where it went, and how long it stayed for.

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