Return path data can transform how operators package their content
How channels have performed within different packages has historically been a black hole for operators. Return-path data means that is no longer the case. We help operators understand:
- Package-by-package viewing trends: Which packages attract the most engaged subscribers?
- Content trends: Where channels are in multiple packages, in which package do they perform best:?
- Package optimisation: Could operators improve audience or ad revenue by moving a channel out of the premium package – or by charging separately?
- Package make-up: Where is viewing within a package particularly weighted towards one or two channels?
With data from our Insight Platform, operators have unprecedented knowledge to help them to package their channels and content more efficiently and profitably