Carriage fee optimisation
Carriage fees paid to broadcasters, and rights payments for content, are a significant outlay for most operators – and often a risky one.
But negotiations don’t always take place with significant amounts of data supporting them, and can be based more on estimates and gut feeling.
By using the viewing data that Genius Digital’s products provide, operators have a sounder basis than ever on which to negotiate carriage fees. They can truly know which services are watched, which are not, and decide accordingly on how much they are willing to pay for a channel or piece of content.