Data science

Data Science

There’s so much more to data than meets the eye. That is the philosophy behind our data science offering.

We can mine your data, and use it to help to solve a specific business problem you have, or to improve KPIs such as customer acquisition, retention or ARPU.

Some of the ways we have helped customers include:

  • Channel and programme engagement and loyalty
  • Packaging analysis
  • Scheduling recommendations
  • Content acquisition recommendations
  • Fusing additional public data sets such as TAM data, census information, social data and purchase panels
  • Lookalike acquisition
  • Next-best offer
  • Viewer-based segmentation
  • Churn reduction models
  • Optimising promotion schedules
  • Advertising yield management
  • Advertising planning tools
  • Advertising schedule optimization