There’s so much more to data than meets the eye. That is the philosophy behind our data science offering.
We can mine your data, and use it to help to solve a specific business problem you have, or to improve KPIs such as customer acquisition, retention or ARPU.
Some of the ways we have helped customers include:
- Channel and programme engagement and loyalty
- Packaging analysis
- Scheduling recommendations
- Content acquisition recommendations
- Fusing additional public data sets such as TAM data, census information, social data and purchase panels
- Lookalike acquisition
- Next-best offer
- Viewer-based segmentation
- Churn reduction models
- Optimising promotion schedules
- Advertising yield management
- Advertising planning tools
- Advertising schedule optimization