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Tier 1 operators around the world use Genius Digital products and services to improve retention and upsell, acquire new customers and reduce costs

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Big data yields the biggest bucks when insights are counterintuitive

Big data yields the biggest bucks when insights are counterintuitive
Data, whether we call it big or not, only delivers value after conversion into actions and these can be most powerful when the underlying insights are counter-intuitive or at least not immediately obvious. This is as well not just for our business in TV analytics but also our customers, because it means there is boundless potential for revenue gain and competitive advantage in surprising ways.

I was delighted to highlight the benefits of unexpected associations within or between data sets at a recent seminar hosted by our partn… continue reading >

Our Products

Product Summary

Return-path data technology and services. read more

Insights Platform

The beating heart of the Genius Digital service. read more

Multiscreen Insights

One front-end and back-end for all multiscreen devices read more

Reports and Analytics

Allow simple deployment with industry-leading tools. read more

Data Science

Using data to help to solve a specific business problems. read more

Consulting

Help you to better use data to save money, and drive revenue. read more

Real-Time Collection

Real-time collection and reporting of viewing data. read more

Application Data

Analytics for all of an operator's mobile apps read more