We help the broadcasting and media industries use data to drive their businesses.

We provide return path data technology and services to operators around the world. Operators use this to reduce churn, acquire new customers, sell advertising, and more

New on the Actions from Data blog: Let OTT rip to cut churn

New on the Actions from Data blog: Let OTT rip to cut churn
We hear so much about the unstoppable tide towards OTT that it comes as a surprise that it has so far turned out to be rather a damp squib for a number of pay TV operators. At least that is the case for some TV Everywhere deployments, which are failing to gain the expected traction from their subscribers in some markets.

Such operators may see little need for urgency given that OTT is seen almost as a “me too” addition that they have to provide but which generates little or no new revenue. Such a view though is misguided in the ext… continue reading >

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