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Four ways we’d like to see the TV industry embrace big data in 2017

Four ways we’d like to see the TV industry embrace big data in 2017
2017 is upon us, and with it the inevitable slew of New Year’s resolutions that, however well intended, are sure to be broken sooner rather than later.

The start of any year is inevitably a period of reflection and contemplation in the work environment, too. So it’s in that spirit that we present ways we’d love to see the TV industry embrace data in 2017. We think all five would help to move the industry forward in its use of data.

Call them our New Year’s resolutions for TV, if you like (except that some are hopefully more like… continue reading >

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