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Why offline viewing shouldn’t be an operator’s blind spot

We recently launched our Offline Viewing Analytics product, which our customers can use to better understand how their subscribers are consuming downloaded content on their smart devices.

We’re excited about this for a number of reasons. Netflix launched offline viewing in late-2016, and it was by far one of its most requested features. It’s been a huge success for the BBC too, which launched offline viewing in 2013.

We think the consumer need for offline viewing is pretty obvious. In most parts of the world, we’re pretty far away from the utopia of “always on” connectivity. In my hometown of London, 4G connectivity is pretty good, but it can severely lag in the rest of the country.

From a technical point of view, measuring offline viewing is an interesting problem to solve. You a… continue reading >