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We help the broadcasting and media industries use data to drive their businesses.

We provide return path data technology and services to operators around the world. Operators use this to reduce churn, acquire new customers, sell advertising, and more

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Learning to love data – final frontier for analytics

Learning to love data - final frontier for analytics
Netflix CEO Reed Hastings said something revealing for all of us when he indicated why he wasn’t about to start bidding for premium sports content. There was nothing Netflix could do to add value to it he argued, pointing to his company’s hallowed analytics platform. All the value was bound in the content itself while Netflix liked to exploit its intimate knowledge of the customer gained through analytics to entice them into viewing material they might otherwise have missed. At the same time Netflix is stepping up its investment in or… continue reading >

Our Products

Product Summary

Return-path data technology and services. read more

Insights Platform

The beating heart of the Genius Digital service. read more

Multiscreen Data Service

A single analytics source for all of their applications. read more

Reports and Analytics

Allow simple deployment with industry-leading tools. read more

Data Science

Using datato help to solve a specific business problems. read more

Consulting

Help you to better use data to save money, and drive revenue. read more

Real-Time Collection

Real-time collection and reporting of viewing data. read more

Audience Panels

Collect data from a fully representative sample. read more