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What Facebook’s video measurement debacle means for the TV industry

What Facebook’s video measurement debacle means for the TV industry
I’ve always found the furore of Facebook and its popularity as a video medium to be slightly counter-intuitive to my own usage of the service, which typically doesn’t go beyond snatches of video played for a couple of seconds, usually without sound.

So while I was surprised, I was not that surprised, to last month hear that Facebook has been routinely over-egging some of its key video metrics for the last few years.

Nobody is suggesting Facebook has done this deliberately but nonetheless, as Martin Sorrell, chief executive o… continue reading >

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